Our Vision & Mission

“Being well is an act of love.”
~Jane Pinto, Founder & Visionary of First Crop.

To create expertly crafted plant-based remedies that amplify your body’s ability to feel better and stay well. 

OUR MISSION:

First Crop New Mexico is a plant wellness company. Our products are created to allow you to feel well, stay well and be well. In collaboration with our partners, our efficacious formulas are rooted in nature and formulated in science to help you feel your best. We seek to harness the nourishment provided by Mother Earth to return balance to your mind, body and soul. We invite you to be well. 

OUR VISION:

OUR PROMISE:

At First Crop, we have been inspired by a set of guiding principles developed by Capital Institute that influence human and environmental health and our business model is regenerative from soil to shelf to soul. Current business practices focus on taking, but we are focused on giving back. Our business model is based on the regenerative principles of financial inclusion, empowered participation, resource sharing and honoring those with whom we work.

Regenerative Principles 

OUR COMMITMENT:

We are New Mexico founded and we believe the ‘Land of Enchantment,’ carries the wisdom to bring forth plant wellness.  We mindfully collaborate with partners, suppliers and businesses that align with our mission and values. We are grateful for our partners to help educate and elevate us, our products and our brand. At this time, we all must have the courage to do business with great heart, awareness and intention. Conscious decision making leads to collective change. 

New Mexico Founded