First Crop Invites Americans to Plant Their Future with Hemp

SANTA FE (June 25, 2019)—First Crop, a public benefit company dedicated to improving the health and wellness of people and the planet through the regenerative power of hemp, today launched a new consumer-focused campaign designed to create a meaningful impact on our world through regenerative farming and business practices. With the overuse of chemical fertilizer and herbicides now depleting the nutrients in our soil and negatively impacting available water resources, First Crop is encouraging people everywhere to support the regenerative cultivation of industrial hemp as a crucial step towards improving the health of our environment and its people. Its “Seed the Revolution” campaign, launching today, seeks to educate people about the benefits of hemp for both people and the planet. Both the campaign and the company itself are guided by company co-founder, Michael “Mr. Hemp” Bowman—founding chair of the National Hemp Association and author of the 2014 Farm Bill Amendment, Section 7606, which legalized the cultivation of hemp in the U.S. for the first time since 1933.

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Kelly Roberts
New Hemp co. with millions in funding crops up in Santa Fe

Five industry experts have gathered in Santa Fe for the founding of First Crop, a public benefit corporation looking to bring a new plant to New Mexico soil.

"We all have an understanding of what's going on in some of these struggling rural communities," said President and CEO Dave Weir of the economic struggles of some towns reliant on agriculture. First Crop will subsidize hemp farming inputs and provide growing advice and crop monitoring throughout the season. Then it will purchase the harvest to make CBD products, acting as a guaranteed outlet for farmers.

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Kelly Roberts