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Black Soil in Hands

Our Mission

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  /    /  Our Mission

About Us

“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein.

First Crop™ is a new kind of company. We think differently about the world and our place in it. We live on a planet with finite resources and traditional approaches to business no longer serve the majority. The way we are living now is simply not sustainable.

First Crop™ is a public benefit company, dedicated to improving the health and wellness of people and planet. We believe the cultivation of industrial hemp by small and midsized farms can be a key catalyst to economic and environmental renewal. As a public benefit company, we have an expanded purpose beyond maximizing profits. We are required to consider the mission impact of every decision we make and balance our goal of earning profits with our purpose of strengthening communities and restoring the environment.

We believe in a more just form of capitalism and seek to revitalize rural communities by empowering individuals to work together to gain more control over their financial security, health and wellness. We support farmers and the communities in which we work through profit sharing and through a generous charitable giving program. We collaborate with our farmers every step of the way, from providing them with subsidized seeds to guaranteeing the purchase of their crop, while promoting regenerative farming practices. We nurture the soil, our farming families and their communities—not just for this year’s crop but for future generations.

We have the courage to do business with great heart, awareness and intention. We invite you to join us in this work.

Helping Our Farmers
Hemp Plant in Hands Close Up

Our Mission

Healing People and Planet one seed…one soul…one regenerative act at a time.

“Know the difference between those who stay to feed the soil and those who come to grab the fruit.” – Satyarth Roshan

Human health is directly connected to the health of our environment. And there is much work to be done to reverse the damage that has been done to our planet, our home. We truly believe it can be done together. We have the ability to create a new future, one where generations that follow us can live healthier lives. It took many billions of individual acts over time to hurt our planet, and it will take an equal number of individual acts to regenerate it. We can do this. This is a collaborative call to action.

We believe hemp is vital to the solution. This single, humble plant is—in itself—a biological regenerative ecosystem. By simply growing, it regenerates the soil and removes CO2 and other greenhouse gases from the air. Oil from its flowers and fibers from its stalk are used in medicine, food, textiles, clothing, fuel, plastics and building materials. It is regenerating economies, empowering farmers and restoring rural communities. It is soothing bodies and souls. It is healing the planet.

At First Crop™, we are using the regenerative power of hemp and our team’s collective skills, experience and passion to create a regenerative movement. We are harnessing the benefits of this miraculous plant to create economic opportunities for farmers, clean the air, restore the soil and produce products that improve individual well-being. Now, we’re asking you to join us…to let hemp inspire you to take that first humble step. Like the hemp plant, engage in a daily regenerative act. Each day, ask yourself, what action can you take to “Be Hempful?”

Our Soil-to-Soul Commitment

First Crop™ partners with American farmers to harness the regenerative power of hemp. We work together every step of the way to ensure only the highest-quality hemp, certified to be grown using only organic farming practices, is used to make our products. We support our farmers by subsidizing the cost of seed and share expertise, resources and best regenerative cultivation practices to ensure our collective success.

At harvest, we purchase our farmers’ hemp crop and process it at our First Crop™ CBD oil extraction facility located in the San Luis Valley of Colorado. We then share five percent of our profits with our farmers through an innovative profit-sharing program and invest an additional five percent of our profits into rural communities in which we operate through charitable grants.

First Crop™ is a community of people who are informed and motivated to make change NOW. We believe business can be a force for good and we strive to have a lasting, positive impact on every life we touch. The time is now, the needs are clear and the imperative to catalyze change is urgent for all of us and for future generations.

We are not just planting seeds. We are planting our future, one seed…one soul…one regenerative act at a time.

Dark Soil in Hands

Seeding Inspiration. Harvesting Hope.

Learn how we are different:

white seal one soul